Four tips to instantly improve your Copywriting and reach a larger audience!

Four tips to instantly improve your Copywriting and reach a larger audience!

by Dasha Kruchkoff

6 Wrong Ways to Create Salesforce Fields for Marketo

6 Wrong Ways to Create Salesforce Fields for Marketo - or 6 ways why an integrated system is better

Content Automation for more business.

Using Content and data intelligently - Content Automation

LAMP big picture

Attention Marketing Agencies - new product - LAMP-360

LAMP stands for: Lead Automated Marketing Processs

Customer acquisition

LAMP-360 integrations and modules

LAMP-360 has a number of important integrations and modules that you might be interested in.
Open Source

Firstly LAMP is built on the infrastructure provided by SugarCRM Community Edition. This edition is used by 1000s of companies around the world and very reliable. SugarCRM CE has some limitations and many if not all of these have been overcome by LAMP-360.

What is Marketing Automation?

What is Marketing Automation and Why Do I Need It?

Entry level Marketing automation tool for SMEs

LAMP-360 - Marketing Automation Solution For SMEs. The marketing automation market has matured over the last few year and also covers technology of content marketing, inbound marketing and others, to name a few.

This is great but for the SME, and for SME we mean companies that don't have lots of spare resource or large budgets, there are two major problems with this new technology. We believe that LAMP provides a solution to these issues:

1. It's expensive: monthly costs run into 100s and 1000s of pounds which are a significant investment fro an SME. LAMP is available from £50 for the first user (per month ) and a typical 5 user system is £150 per month. Set up and training costs are normally contained within £1000 and this makes the acqusition of LAMP for marketing and lead generation very affordable.
2. Complexity - nearly all MA tools require you to have an existing CRM tool, usually Whilst this is a great product its also very functional and very complicated and very expensive. So when you add on a subscription for an expensive tool you only use 10% of m and add on an Marketing tool and perhaps a content tool and other bits and bobs, the cost becomes prohibitive.

LAMP is unique in that it provides all the functionality in one too and as a process. Because its a process its easier to understand and set up and as all the functions are in one tool, there's one very affordable subscription from £50 per month for the first user.

How to define a lead?

How to define a lead, for lead generation purposes.

Lead Generation Process for SMEs

Over view of the LAMP process

Improving the efficiency of tele-marketing - an in depth guide. Part 6 of 10: Scripts, timescales, HR issues, Systems

Should your T/Ms follow a script? In brief, “No!”

You really should use people experienced enough to have a conversation, ask the relevant questions and respond intelligently to the answers given – a conversation. Also, they will start to build the relationship with the prospect which is important in the long run, this will not really happen using just software and blogs alone. This is why tele-marketing is expensive. These people are hard to find, recruit, motivate and retain.

As mentioned previously the conversation can centre on the content downloaded and the Profile Survey questions that have been answered already by the prospect. This is a good starting point.