LAMP-360 - Marketing Automation Solution For SMEs. The marketing automation market has matured over the last few year and also covers technology of content marketing, inbound marketing and others, to name a few.
This is great but for the SME, and for SME we mean companies that don't have lots of spare resource or large budgets, there are two major problems with this new technology. We believe that LAMP provides a solution to these issues:
1. It's expensive: monthly costs run into 100s and 1000s of pounds which are a significant investment fro an SME. LAMP is available from £50 for the first user (per month ) and a typical 5 user system is £150 per month. Set up and training costs are normally contained within £1000 and this makes the acqusition of LAMP for marketing and lead generation very affordable.
2. Complexity - nearly all MA tools require you to have an existing CRM tool, usually Salesforce.com. Whilst this is a great product its also very functional and very complicated and very expensive. So when you add on a subscription for an expensive tool you only use 10% of m and add on an Marketing tool and perhaps a content tool and other bits and bobs, the cost becomes prohibitive.
LAMP is unique in that it provides all the functionality in one too and as a process. Because its a process its easier to understand and set up and as all the functions are in one tool, there's one very affordable subscription from £50 per month for the first user.